Supporting The Saltwater Café with Recruitment – Business Northumberland
The Saltwater Café, nestled in the coastal village of Beadnell, is a popular café and bistro known for its fresh local produce, warm hospitality, and scenic location. As the business continued to grow in popularity – particularly during the busy tourist seasons – the management team identified a need to expand their workforce, particularly front-of-house staff and kitchen team members, to maintain their high standards of service.
However, like many rural hospitality businesses, they faced significant challenges in attracting and recruiting suitable candidates due to seasonal demands and a competitive local job market.
Business Northumberland stepped in to provide tailored recruitment support, helping The Saltwater Café to address its staffing challenges. Through a combination of expert guidance, local knowledge, and access to tools and networks, the support included:
- One-to-One Business Advice: A dedicated adviser worked with the management team to understand their current staffing structure, recruitment needs, and business goals.
- Job Description Development: Assistance in crafting clear, engaging, and attractive job descriptions to appeal to the right candidates.
- Recruitment Strategy Planning: Business Northumberland supported the business in identifying the most effective channels to advertise vacancies, including regional job boards, local college networks, and social media.
- Promotion Through Local Networks: The café’s vacancies were promoted via Business Northumberland’s channels and partners, widening the reach of their recruitment campaign. Upskilling for Retention: Guidance was also provided on how to create a positive workplace culture and offer development opportunities to improve staff retention.
The Saltwater Cafe successfully grew their team supporting them into the busy summer season ahead.